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Susann Herdegen Beauty Expert

VISIONARY IN THE BEAUTY INDUSTRY

SUSANN HERDEGEN

At the age of 19, Susann Herdegen took the step into self-employment and opened the "Su Beauty beauty salon" in the heart of Bonn city center in 2015.

Cosmetic treatments, eyelash extensions, lash and brow lifting, and various pigmentation techniques – Susann offers a wide range of treatments in her salon and employs a dedicated team.

Her passion for pigmentation ignited early in her career. She therefore specialized in this area and developed her own techniques over the past few years. She has already performed over 30,000 microblading treatments and successfully trained numerous students at the SU SKIN ACADEMY.

At her academy, she and her team of qualified industry experts offer a wide range of training courses for treatments in the beauty industry. These include cosmetic treatments such as the algae peeling treatment, also known as bio-microneedling.

She developed the cosmetic products herself for her brand SU SKIN and manufactures them in Germany. SU SKIN products are vegan and clean-beauty.

Susann places great importance on short supply chains, regional raw materials, and sustainable packaging. All products are manufactured in our laboratory in Germany.

Susann Herdegen is a well-known figure in the beauty industry; she is a role model for many young women and gives international lectures on her expertise at conferences. She also serves as a judge at beauty competitions and mentors young talent.

As the founder of her agency ÊTRE VU, she is involved in the field of marketing, supports colleagues in the industry and acts as a coach for young women on their way to successful self-employment.

Susann Herdegen makes her influence and expertise noticeable in the beauty industry, both as a TV expert in the VOX show "Makel?Los!" and as a mentor to many self-employed people.

Their mission is primarily to support women in their careers, to pass on their extensive expertise and experience, and to convey their passion for the profession, according to the guiding principle

"Those who want to achieve something extraordinary must also be prepared to do something extraordinary."

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SPEAKER FOR SKIN HEALTH, PIGMENTATIONS & BUSINESS

Susann Herdegen regularly shares her knowledge on stages, at specialist conferences and industry events. Her presentations combine specialist expertise with real practical experience and entrepreneurial knowledge.

Thematically, she talks about skin health, professional treatment concepts, permanent make-up, hygiene, academy development and successful positioning in the beauty industry.

Whether it's a specialist congress, trade fair or academy event – their lectures are aimed at beauty professionals, beauticians, PMU artists and entrepreneurs who want to develop themselves professionally and strategically.

THE STORY

Susann Herdegen's career began with practical work on people. Over many years, she gained extensive experience in permanent makeup, skin treatments, training, and academy development.

Thousands of treatments and close collaboration with clients have resulted in a deep understanding of skin, aesthetics, and individual needs. At the same time, it has become clear how important high-quality products, safe application methods, and sound knowledge are for lasting results.

This experience led to the development of SU SKIN's vision: a brand that connects institute, care, academy and partner network.

Today, Susann Herdegen stands not only for beauty, but also for entrepreneurial strength, expertise and the building of a professional community.

SUSANN HERDEGEN IN TV & MEDIA

As a beauty expert, Susann Herdegen has already been present in various media formats, where she shares her knowledge about beauty, skin, aesthetics and self-confidence.

Media appearances provide insight into their work, their expertise and their mission: to guide people towards greater well-being through professional beauty and skin concepts.

On this page you will find selected TV reports, media appearances, interviews and publications.

Vox SU SKIN
Instyle Germany
Wulop Germany SU SKIN
Wulop Dubai SU SKIN
Permanent Beauty Award Dubai
Worldwide Eyebrow Festival SU SKIN
BEAUTY Messe Düsseldorf SU SKIN
Beauty Forum Munich
Dubai Jewelry Show week SU SKIN
Browista Germany

JURY ACTIVITIES & INDUSTRY EXPERTISE

Thanks to her many years of experience in the beauty and PMU industry, Susann Herdegen is regularly valued as an expert, juror and professional voice.

Her jury work combines technical understanding, aesthetic sensitivity, and high quality standards. She evaluates not only results, but also precision, technique, hygiene, design principles, and professional execution.

This experience also informs the development of the SU SKIN Academy and the professional treatment concepts.

BOOK YOUR APPOINTMENT WITH SUSANN HERDEGEN PERSONALLY

All permanent make-up treatments, microblading treatments and plasma pen eyelid lifts are performed personally by Susann Herdegen.

We can also correct work done by others. Please send us clear images beforehand.

Would you like a free, no-obligation consultation? The SU SKIN team is happy to provide you with a free consultation.

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AWARDS & ACHIEVEMENTS

Susann Herdegen's work is characterized by continuous development, professional depth, and entrepreneurial growth.

Her achievements include numerous treatments, successful training courses, appearances as a speaker, TV appearances, jury activities and the development of her own brand with partner institutes in the professional beauty sector.

These milestones demonstrate what Susann and SU SKIN stand for: quality, experience and the ambition to professionally develop the beauty industry.

  • 30,000+ treatments

  • TV beauty expert

  • Speaker

  • Jury member

  • Founder of SU SKIN

  • Academy structure

PRESS & PUBLICATIONS

Here you will find selected press articles, interviews, publications and media reports about Susann Herdegen, SU SKIN and our work in the beauty and skincare industry.

We are happy to be available personally for press inquiries, interviews or collaborations.

  • Article "SIMPLY LIVING"
    Published 12/25 BEAUTY FORUM
    Download PDF

  • Article "5 mistakes when choosing needles in PMU"
    Published 12/25 kwadronopmu.com
    To the article

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LEARN MORE ABOUT US

I founded SU BEAUTY over 10 years ago as a home studio. Since 2015, the salon has been located in the heart of Bonn's city center and is one of the best-known and most successful beauty salons in all of Germany. Our clients travel to us not only from across Germany, but also from all over Europe.

Customer service has always been my top priority. My team also lives by the philosophy that our clients' well-being always comes first. Our goal is for our clients to not only enjoy a relaxing break from everyday life in our salon, but also to feel valued. Because that's what they are to us. Our clients' satisfaction is our ultimate goal.

We place particular emphasis on the quality of our work and the cleanliness of the salon. I always stay up-to-date on the latest innovative beauty treatments. My team attends training courses several times a year.

We greatly appreciate the trust our clients place in us. Both I and every member of my team always give our best and perform our treatments with complete concentration and dedication.

Each of us specializes in different beauty treatments. Not every one of us can do everything, but each of us is a master of her treatments.

"..., but above all, my team of unique, strong personalities makes my company special."

Susann Herdegen Microblading Master Bonn
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